From 55% To 75% Share: How EveryMatrix Delivers For Tier One Clients

By Daniel Clark, Group Commercial Director at EveryMatrix.


With ICE 2026 simply weeks away, at EveryMatrix we've been working along with our tier one customers to curate a series of success stories, showcasing how impressive innovation can considerably and sustainably grow operator and lottery brand names.


At this year's global video gaming event in Barcelona (stand 2Q50) visitors, customers and prospects seeking to switch from underperforming tradition platform innovation to our innovative turnkey solutions, will be able to touch, listen and find out about our customers' success at their leisure within a dedicated location.


Below is a preview of just three of those stories: powering a new period of sports wagering in a newly managed market with the Hungarian National Lottery and digital brand name TippmixPRO; Building a UK Turnkey powerhouse with challenger brand name BetTom; and supplying a responsible betting experience to countless Norwegians with Norsk Tipping.


TippMixPRO - Hungarian Lottery


This was one of our largest jobs involving numerous groups, a bespoke technique and a laser concentrate on customer-centricity.


Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lottery game and video gaming provider has more than 7,700 retail outlets nationwide, providing whatever from lottery tickets to sports wagering.


When the nation's online sports betting market opened to competitors in 2023, Szerencsejáték acknowledged it had a chance, in addition to a difficulty. To prosper in this brand-new regulated location, its online brand TippmixPRO needed a modern, certified and scalable platform capable of meeting rigorous technical requirements while also providing an excellent experience for Hungarian gamers.


New managed market, a brand-new period


The brand-new structure featured major demands around accountable betting, player defense and data transparency. Any partner would need to show not just technical prowess, however likewise the ability to navigate intricate policies and deliver tailored solutions for a state-owned operator under heavy evaluation.


EveryMatrix was among 27 suppliers to get in the public tender process. After a strenuous, multi-stage procedure, we were granted the chance to power TippmixPRO with an end-to-end digital sportsbook solution.


Delivering a locally hosted, regulation-ready sportsbook


Among the primary conditions was that all consumer information had to stay within Hungary. To accomplish this, we built a new local data centre, complete with more than 100 servers and big volumes of devoted hardware.


Responsible gambling was another foundation. Dealing with third-party companies, we incorporated robust self-exclusion tools, rigorous age confirmation, deposit limitations and on-site messaging into the OddsMatrix sportsbook, guaranteeing full alignment with Hungary's requirements.


Launching a new chapter


The brand-new TippmixPRO, powered by EveryMatrix, went reside in October 2023. Today the brand name continues to go from strength to strength. Sportsbook protection reaches more than 120,000 monthly occasions, while our Bet Builder product via our sportsbook platform has provided players more option and engagement than ever in the past. Acquisition and retention were also enhanced through bonusing tools, while automated risk management drove effectiveness throughout operations.


What started as a regulative obstacle has turned into a success story that continues to grow as TippmixPRO enhances its position in Hungary's newly competitive wagering landscape.


BetTom


Introducing BetTom, among the most vibrant sportsbook-focused brand names to get in the UK market in the last few years. The brand name is developed on a basic but powerful concept: to provide a scalable, personalised betting experience that puts leisure consumers initially.


To bring his vision to reality, BetTom required more than a supplier; a platform partner efficient in delivering a localised, special modern video gaming experience with player choice and operator control at the heart of it.


Choosing a platform partner for development


Throughout 2024, the business led a substantial procurement process to find a partner who might support its aspirations and the mix of our global prowess and UK focused acquisition of FSB Technology implied it signed a multi-year deal with EveryMatrix.


With a broad product proposition needed, the operator chosen EveryMatrix's complete turnkey option across crucial verticals of sport, casino, platform and affiliate.


These best-of-breed products provide unequalled scale across content, bonusing and information while using localised functions for the co.uk market through a proprietary horse racing platform, UK focused lobby management and affiliate market intelligence.


Given horse racing's value to BetTom's proposition, our proprietary platform was crucial to the collaboration, using complete pricing control, integrated bonusing and 24/7 trading group gain access to.


BetTom went live on schedule in May 2025, perfectly timed for the marque events of the UK flat racing season


From ambition to velocity


Since going live BetTom has rapidly became the fastest-growing operator on our sportsbook platform, attaining eight-figure monthly turnover and keeping strong double-digit .


Its customised marketing technique, powered by our data abilities and bonusing tools, is driving remarkable gamer acquisition, constant retention and high lifetime worth.


Norsk Tipping


With exclusive rights to online betting in the nation Norsk Tipping plays a special function in the Norwegian market. Founded to funnel gambling profits back into society, it operates under stringent guidelines and faces a significant challenge: balancing entertainment and obligation in a highly regulated market.


In 2016, Norsk Tipping decided it required a brand-new solution, releasing a global tender to discover a partner capable of providing a secure, compliant and engaging casino platform. After a year-long choice procedure including 10 suppliers, the business picked EveryMatrix.


Balancing compliance and engagement in a regulated market


All net make money from Norsk Tipping are designated to sports, culture and NGOs but its function presents an obstacle: balancing entertainment and obligation. In a highly managed market, the business needs to secure gamers from harm while offering a modern-day gaming experience that takes on offshore operators.


It required more than just an aggregator. It desired:


An advanced iGaming integration platform with easy command and control.
Compliance-first tools to implement strict accountable gambling standards.
Seamless content shipment from several suppliers by means of a single API.
Stability and uptime through 24/7 monitoring and technical assistance.


EveryMatrix casino platform powers Norsk Tipping's journey


From day one, we aligned our platform with Norsk Tipping's mission of safe, engaging and socially accountable betting. Beyond content aggregation, our gambling establishment platform provides performance functions within lobby management and game management, along with accountable betting and compliance performances.